Intensify Your
Gym Growth
We provide fitness centers with the tools and resources to expedite growth.
Custom portal for partnerships and rewards
Paid in full payment strategies
Automated referral integration
Blueprint strategy guide for gym success
Built Exclusively for Anytime Fitness Franchises
We intensify every step of acquiring new members and sustaining current members, creating a compounding effect that builds momentum and drives exponential growth.
Partnership Integration
Maximizing Local Business Partnerships
In today's competitive fitness market, gyms often miss out on valuable local business partnerships that could boost member acquisition and retention. Intensity solves this by offering a platform to showcase unlimited partnerships, creating an automated referral system and rewards program for your members. You'll see increased engagement, a steady stream of new clients, and lower operational costs through discounted or free services from your partners in exchange for promoting their business.
Payment Integrations
Securing Revenue Upfront
At Intensity, we provide a strategic payment integration solution that empowers gyms to collect payments upfront for personal training or add-on gym amenities, while still offering members the flexibility of a monthly payment plan. This approach eliminates higher processing fees and delinquency, freeing up managers from time-consuming calls and follow-ups. Additionally, it safeguards revenue against spending on collection agencies, ensuring no loss of income. With Intensity’s payment integration methods, gyms can secure steady, predictable revenue and focus on growth.
Blueprint For Gym Success
Step-by-Step Guide and AF Community Support
At Intensity, we provide a comprehensive Blueprint for Gym Success—a step-by-step guide based on the proven strategies of the nation’s top-performing Anytime Fitness gyms. This blueprint helps gym owners and managers cut costs, increase revenue, and grow membership. Beyond just a guide, Intensity is creating a support system and community where gyms can learn from each other, share strategies, and collaborate. You’ll also have access to consulting calls with leading Anytime Fitness experts, offering valuable insights that will elevate your gym's performance to new heights.
Keys To Gym Success
Unlock a Constant Flow of Referrals
Without Intensity's proven system of partnership management, securing a consistent flow of new leads would be challenging. By leveraging our platform, gyms can easily establish and maintain partnerships with local businesses, ensuring continuous referrals and free advertising to attract more members.
Add Value, Attract Members
With Intensity's platform and system, offering exclusive discounts and deals from local businesses adds significant value to memberships. These perks make it easier to sell memberships, as potential clients see the tangible benefits. It literally pays to be a member of your gym, driving more sign-ups and increased member retention.
Reduce Operation Costs, Boost Cash
Intensity helps gyms form strategic partnerships that offer trade value deals, reducing operational costs through discounted services or supplies. Plus, our upfront payment integration boosts immediate cash flow, covering essential expenses and upgrades while promoting local businesses to your members.
How Intensity Works
Step 1 - Establish Local Partnerships
Identify Local Businesses: We help you identify potential local business partners.
Set Up Trade Value Deals: We show how to establish mutually beneficial deals that generate leads for your gym and save money on operation costs.
Ongoing Lead Generation: These partnerships ensure a constant flow of new leads each month from local establishments with our proven model.
Step 2 - Create a Custom-Built Dedicated Webpage
Webpage Development: We design a dedicated webpage that lists all your partnerships and the deals offered. Most gyms don’t have this feature, as corporate typically manages the website, limiting customization abilities.
Showcase Member Rewards: This page highlights the discounts and deals available to your gym members through these partnerships. It also creates advertising space for your partners to bring awareness to a large audience of gym members.
QR Code Integration: Members can access these deals easily using a QR code, driving engagement and satisfaction.
Step 3 - Integrate Payment Strategies
Payment Integration: We integrate a seamless payment method to secure upfront memberships or PT dues paid in full, while giving members monthly payment plans.
Training and Support: Managers receive guidance on how to effectively use these tools to acquire and convert leads with these payment methods.
Lucrative Payment Strategies: We introduce proven techniques to help managers offer attractive incentives that encourage members to pay for their memberships upfront. This not only boosts your gym’s cash flow but also secures long-term commitment from members.
Step 4 - Top-Tier Operational Blueprint
Proven Strategies: Owners and managers can access our comprehensive Blueprint for Gym Success, a step-by-step guide built on proven strategies from top-performing Anytime Fitness gyms. Along with the blueprint, you’ll be part of a support system and community to share and learn from others, ensuring continued success.
Optimize Operations: We provide strategies for improving time management, deal closing, and overall gym efficiency, helping you cut costs and increase revenue.
Direct Expert Access: Consult directly with leading Anytime Fitness experts to implement successful practices, learn cutting-edge strategies, and drive your gym’s growth to new heights.
Intensity’s Value Added
Referrals
Achieve a consistent flow of referrals by establishing new local partnerships. Open the door to limitless partnerships, surpassing previous constraints of promoting a couple partnerships to members to automating promotion of all.
Upfront Payments
Secure full upfront yearly payments from members while they enjoy the flexibility of monthly installments, using Intensity’s seamless payment integration methods. Eliminate lost revenue from delinquent members and member transfers.
Rewards
Boost member renewals, conversions, referrals, and personal training sessions by offering rewards and exclusive deals through your local partnerships. Automate showcasing of deals to all your members through Intensity’s platform.
Your Gym’s Success, Simplified: Key Integrations Explained
We understand that running a gym can be challenging. That’s why we’ve designed three key integrations to help you grow your membership, increase revenue, and streamline operations. Below, we break down each integration in simple terms so you can understand the value they’ll bring to your gym.
Partnership Integration
What It Does:
We build, showcase, and maintain a rewards page of your local business partners.
You can partner with unlimited local businesses, creating mutually beneficial relationships.
We show you how to set up partnerships and trade value deals with these businesses.
How It Works:
Local businesses promote their services through your gym's rewards page.
You get guaranteed referrals from these businesses, resulting in more gym members.
Members receive exclusive rewards and deals from local businesses, which keeps them engaged and loyal to your gym.
This also helps convert new leads into members.
Additional Benefit:
Reduce operational costs: Your gym can promote local businesses in exchange for discounts or free vouchers for their services—saving on costs and adding more value to your memberships.
Key Questions You Might Ask:
What is my return?
More Referrals: You get direct referral contacts from local businesses to grow your membership base.
Lower Costs: Reduced operational costs through discounts or free services from partners.
Higher Retention & Conversion: Members stay longer with exclusive deals, and prospective leads are easier to convert with added perks.
Payment Integration
What It Does:
This integration helps you collect upfront payments while giving your members the flexibility to pay over time.
More opportunities to close deals on personal training packages with extended payment options.
How It Works:
You get immediate cash flow, which can be used to cover operational expenses or upgrade equipment.
Members have lower monthly payments but commit to long-term services, making it easier for them to afford high-ticket items like personal training packages.
Key Benefits:
Upfront Cash: You’ll have access to immediate funds to reinvest in the gym.
Increased Personal Training Sales: Offering flexible payments increases the likelihood of members purchasing high-value personal training packages.
Key Questions You Might Ask:
How does this help my gym?
Boost Cash Flow: Get full payments upfront while offering members the convenience of paying over time.
Increase Personal Training Revenue: Make personal training more accessible, increasing your revenue from services.
Blueprint Integration
What It Does:
The Blueprint Integration gives you a step-by-step guide to running a successful gym, with insights from other successful gym owners.
This tool fills in the gaps that corporate doesn’t always cover, helping you avoid common mistakes and maximize every aspect of your gym’s operations.
How It Works:
Get expert advice on how to increase revenue through various channels in the gym, like supplements, beverages, and member add-ons.
Learn how to run efficient maintenance, provide trainers with additional tools, and create an enhanced experience for your members.
Receive ongoing support to help you continually optimize your gym.
Key Benefits:
Increase Revenue: Learn how to generate additional income from supplements, beverages, and add-on perks.
Avoid Costly Mistakes: Get expert guidance on where to invest smartly and how to avoid unnecessary expenses.
Enhance Member Experience: Improve every aspect of your gym from operations to member services, ensuring higher satisfaction and retention.
Key Questions You Might Ask:
How does this improve my gym’s operations?
Boost Revenue: Offers actionable steps to increase income across various streams (personal training, supplements, etc.).
Avoid Pitfalls: Learn how to avoid costly errors that slow down your growth.
Enhance Experience: Elevate the member experience with new perks and operational improvements.
Quantifying The Numbers
Our proven model demonstrates undeniable success, enhancing value for both gyms and their members. By aligning all the right elements, a compounding effect is unleashed, beginning with our battle-tested approach to gym growth.
ROI BREAKDOWN
Expected ROI with Intensity
Maximizing your gym’s growth with Intensity is easy to track. Here’s a breakdown of the ROI you can expect from implementing our proven strategies:
Annual Membership Value
Typical annual value per gym member: $500
Partnership Impact
Establishing Partnerships: Our methods help secure at least 20 local partnerships.
Expected Leads per Partnership: 1-3 new leads per month from each partnership.
Total Monthly Leads: 20-60 new leads/month
Conversion & New Members
Average Conversion Rate: 25%
Low Estimate: 20 leads x 25% = 5 new members/month (60/year)
High Estimate: 60 leads x 25% = 15 new members/month (180/year)
Revenue from New Members
Low Estimate: 60 new members x $500 = $30,000/year
High Estimate: 180 new members x $500 = $90,000/year
Summary
Potential Revenue Increase: $30,000 to $90,000 annually from new members.
Intensity starts paying for itself with just one new member.
By leveraging local partnerships and increasing lead generation, Intensity helps you boost revenue and grow your gym effectively.
Saving On Operational Costs While Your Employees Enjoy Added Perks
At Intensity, we help you forge valuable partnerships that not only attract and retain gym members but also reduce operational costs. By partnering with local businesses, you can secure essential services at discounted rates or even for free, while these businesses gain exposure through your rewards webpage.
These partnerships do more than just cut costs—they also boost job satisfaction for your managers and trainers. By helping them save on personal expenses, you motivate them to perform better and stay longer, enhancing employee retention and overall satisfaction.
Operational Needs &
Strategic Partnerships:
Equipment Maintenance & Repairs: Partner with local equipment maintenance companies for discounted or free maintenance services in exchange for promoting their services to your members.
Cleaning Services: Collaborate with a local cleaning company to provide regular gym cleaning services at a reduced cost.
HVAC Maintenance: Work with HVAC companies for routine maintenance at a discount or free.
Electrical & Plumbing Repairs: Secure partnerships with local electricians and plumbers for discounted or complimentary services.
Window Cleaning: Partner with a local window cleaning company for discounted or free services.
Employee Perks through Partnership Deals:
Groceries: Offer vouchers for local grocery stores to help your staff save on their weekly shopping.
Oil Changes & Auto Repairs: Secure partnerships with local auto shops, providing your employees with discounts on car maintenance.
Haircuts & Grooming: Collaborate with local salons or barber shops for discounted haircuts, grooming services, and more.
Clothing & Footwear: Partner with local clothing stores for discounts on apparel, helping your employees stay motivated and look their best.
Food & Drinks: Provide vouchers for local restaurants and cafes, allowing your team to enjoy meals at a discount.